BEING ORIGINAL

•It helps. So does being proud of one’s origin — and we are — of our originality and Indian-ness
•We believe in upholding the essential Indian values and its myriad culture
•We do not follow principles and practices for the sake of being traditional. We endorse only those aspects, policies, customs and maxims that appeal to our inner being and proven judgment.

Being Humane

•We believe in being just and fair to fellow human being — customers, employees and all stakeholders
•We treat every individual as one – irrespective of economic or social strata
•From top to bottom, we believe in carrying out our individual responsibilities as our organisation means the world to us — and it finds reciprocation in our ecosystem.

Being SOCIAL

•We are committed to our fellow beings, society, nation and the global community
•We exist with the sole purpose of contributing to the society, the nation and the world.